Mobile game reskins have become popular in the mobile app industry. Game reskinning offers innovative yet inexpensive gaming solutions that favor both brands and consumers.
Let’s look into why mobile game reskins are so popular nowadays. Here are the 5 benefits of reskinning mobile games.
Benefit #1: Game Reskins for a competitive market
The mobile game industry is a highly competitive market. There are thousands of games made every year due to numerous competitors in the mobile game business. Because of this, some game genres stand out depending on the market trend. These can include endless runners, arcade games, puzzle games, hypercasual games, and many more.
By using game reskinning method, developers can create new games based on existing game engines that fall under the trending genres. Moreover, game reskins will have a faster development time and lower development cost since the game engines are already in good condition. In short, reskinning offers key components for a competitive edge in the mobile game industry.
Benefit #2: Creativity with reskinning mobile games
When we talk about game reskins, it’s not about mass-producing games from one concept. Rather, we start from a viable product to meet audience requirements and expectations.
By injecting brand elements into the reskinned game, it gives the brand the opportunity to emotionally connect with the consumer. The brand gets to tell a story in the form of a game while giving a bit of fun to the consumer.
Benefit #3: Mobile game reskins provide efficiency
Reskinning requires fewer resources to create games because a big part of game development is already completed. Businesses don’t need to spend as many resources to create their own game.
Ultimately, mobile game reskins shorten development time without compromising quality. The reskins come from tested and debugged games so quality is assured. There is less risk involved in creating games.
The result of having lesser risk involved and fewer resources needed is a greater return on investment (ROI). The minimum resources needed for reskinning, combined with the efficiency of games in engaging the audience, allows brands to achieve their goals and earn high returns.
Benefit #4: Reskinning improves audience engagement
Audience engagement is achieved because reskinning allows games to be more appealing to their target audience. Here are some strategies used by mobile game reskins for improved audience engagement:
Porting the game for other devices
Localizing language and content to fit market segments
Using new stories/themes to republish older titles
Incorporating games into promos and events
Benefit #5: Mobile game reskins support innovation
Using a polished game engine also lowers game development risks including costs. If there are fewer issues with game development, game developers will have more resources for exploring new ideas and tapping new markets. This reallocation of resources will give brands an opportunity to learn more about their target audience and innovate based on their goals.
Conclusion
Mobile game reskins benefit both brands and consumers. It is one of the leading ways of creating fun and exciting engagements with the audience. The interactive nature of games makes it in demand not only for the gaming industry but also for promoting brands.
